Santa Barbara-based CallWave said Tuesday that it has appointed a new Chief Marketing Officer at the firm. According to Callwave, Richard Roberts has been appointed to the role to help shape the future direction of CallWave. Roberts has previously served at CNET, SendMe Mobile, ZipRealty and Zing Networks, along with Grey Advertising, Pfizer, and BMG Direct. CallWave is a provider of integrated communications, electronic FAX, and other services.