CampaignEQ Launches Affiliate Tracking Tool

Santa Monica-based CampaignEQ, the developer of marketing tracking tools, said today that it has launched a new product for affiliate and customer referral tracking for e-commerce providers Shopify, Magento, Big Commerce, and Business Catalyst. According to CampaignEQ, the new tool lets companies manage and optimize incoming traffic, including CPC, CPL, CPA, affiliate networks, and other advertising. CampaignEQ said it tool starts at $19 a month. CampaignEQ was founded by Dirk McGregor and William Belk. The two came up with the idea for CampaignEQ from their time at Beachmint.