Car Harmony Takes On Car Financing With Self Service Tool

Los Angeles-based online car shopping startup Car Harmony is taking on the area of auto finance today, saying it has launched a new, self service tool aimed at letting car shoppers create their own custom financing options for cars. The company said that it is partnering with auto finance provider Westlake Financial Services, which lets users adjust down payments, monthly payments, contract terms, and more on any car listed on the site--short cutting the usually long process at traditional dealerships. The company claims that the end information includes the actual sales taxes, fees, and terms on the financing, rather than just an estimate. The service is owned by Hankey Group, which owns North Hollywood Toyota, Midway Car Rental, plus Westlake Financial Services.