CardBlanc Offers Up Mobile, Social Shoppping

Los Angeles-based CardBlanc, a new mobile app startup, said today that it has rolled out a new service which lets user shop for brands and share their purchases with their friends. The company says it has created a "virtual personalized card" which allows users to shop for products, earn rewards, and share purchase details with friends. The new card is allows for purchases at such companies at Forever 21, Saks Fifth Avenue, NastyGal, Urban Outfitters, Lululemon, Nike, TopShop, Neiman Marcus, J.Crew, Abercrombie, Victoria’s Secret, Bluefly. The company is led by Tina Hay, and was part of the Stubbs Alderton & Markiles, LLP Preccelerator Program; the company is backed by Tom Dolby and other investors.