Thursday, February 3, 2005
CarsDirect Buys Mortgage Website Properties
Los Angeles-based CarsDirect has acquired two website properties, BestRate.com and LoanApp.com, from Myers Internet. Terms were not disclosed. CarsDirect.com said that it would combine the Myers advanced mortgage lead technology platform and its web sites with CarsDirect's mortgage business and LoanStore.com and CheckInterestRates.com web sites. CarsDirect branched out into the mortgage business last year, as it looked to leverage its technology into other vertical industries. All of the company's web sites provide ways for consumers to compare and research mortgages, and choose to fund their loan through the services.