Thursday, June 2, 2011
CauseCast Launches New Brand Philanthropy Service
Los Angeles-based Causecast, the cause marketing firm founded by Ryan Scott, said today that it has launched a new service which will help companies show how they are supporting charities and causes. The firm's new service, Cause Integration Profiles, allows any company to create a profile showing how they are supporting corporate social responsibility initiatives, the causes they support, and grants they offer via their foundations. Those individual profiles are being showcased in a directory on the Causecast site and will also be syndicated to others. As part of the beta launch, Causecast said it is working with CR Magazine to drive a "100 Best Corporate Citizens List" for that publication. Ryan Scott was a co-founder of NetCreations, and also has been an active angel investor in Southern California companies; CauseCast's advisors include Arianna Huffington, Jason Calacanis, and Nolan Bushnell, among others.