Friday, March 24, 2006
CBS, Yahoo Team on 60 Minutes
CBS is bringing 60 Minutes to the web in a partnership with Yahoo, the two companies said yesterday. CBS said that content from the 60 Minutes program will start beginning with its fall season, when free video programming on Yahoo will be available throughout its web site. The two companies report that 60 Minutes content will be available throughout the News, Sports, and Entertainment Yahoo sites, along with a 60 Minutes microsite. Yahoo and CBS also said they will run a preview interview with Tiger Woods next week to launch the service. Yahoo has increasingly been involved in content deals and developing its own content for the web site.