Central Desktop Launches Its Own Take On Twitter

Pasadena-based Central Desktop has jumped into the enterprise micro-blogging area, saying Monday that it has launched a new tool which allows companies to use Twitter-style updates within the firm's project management software. Central Desktop runs a software-as-a-service product which allows business teams to share documents, track schedules, and collaborate on other team activities. The company said the new offering allows users to both share status among just team members, or also syndicate those status updates to Twitter and Facebook. The new microblogging tool, like Twitter, also supports updates via mobile phones, using SMS. The new microblogging feature puts Central Desktop in competition with another local startup, Yammer, which has created its own enterprise and business focused take on Twitter.