Cie Games Debuts New Auto Racing Game

Long Beach-based mobile games developer Cie Games said today that it has laucnhed a new mobile game, called Racing Rivals, a social game which lets users race their friends with virtual drag racers. The company--which makes the game "Car Town"--said the new title is sponsored by Nitto Tire. Cie Games has taken a unique approach with its mobile and social games, which are sponsored by a number of major partners, including Sony Pictures, Walmart, NASCAR, GEneral MOtors, and others. Financial details of the Nitto Tire deal were not announced.