Cirrus Insight Launches New App For Salesforce

Irvine-based Cirrus Insight, which develops apps which connect Salesforce with Gmail and other Google apps, has launched a new app, which it says helps companies monitor adoption of Salesforce, customer engagement, and email effectiveness. Cirris said its new app, called Cirrus Analytics, is aimed at helping such things as how many events with prospects a sales team had last week; what leads came from Gmail; how effective Salesforce email templates are; and more.