CitizenHawk Takes On Social Media Monitoring

Aliso Viejo-based CitizenHawk, the venture backed developer of online brand protection services, said today that it has launched a social media monitoring tool. The firm, which is backed by Maveron, said that its new tool allows companies to monitor what people are saying about them and their brands, on popular social networking sites. Cost of the new tool was not announced. CitizenHawk is led by David Duckwitz.