Citrix Online Looks To UGC For TV Commercial

Santa Barbara-based Citrix Online is looking to tap the creativity of Internet users for its next TV commercial, saying last night that it is inviting people to create their next TV commercial as part of a promotion. The firm said that it is asking customers to create a TV commercial for GoToMeeting, the firm's web conferencing offering, and will award $30,000 in cash to the "most creative video entry."