Citysearch Invests In OrangeSoda, Launches Online Local Advertising Service

West Hollywood-based Citysearch, the online local business guide owned by IAC, announced today that it has launched a new online advertising service for local businesses called CityGrid Complete. According to Citysearch, it made an investment in OrangeSoda to build the new service. OrangeSoda is a provider of online search marketing services and search engine optimization. Financial terms of the strategic investment were not disclosed. The new offering will provide SEO services and content advertising services.