Friday, May 14, 2004
Citysearch, Overture In Deal
Pasadena-based Citysearch (www.citysearch.com) has entered into a deal with Overture Services (www.overture.com) to integrate Overture's sponsored search listings into Citysearch's ad inventory. Citysearch will include Overture's search listings within home services, professional services, and medical specialists categories where Citysearch has available ad inventory. Overture results will also appear above Citysearch editorial listings. Overture is a wholly owned subsidiary of Yahoo.