Monday, February 7, 2011
ClearBook.com Takes On Used Car Pricing
Santa Monica-based TrueCar, the automotive pricing startup run by Scott Painter, is launching a new site today focused on used car pricing. The new site ClearBook.com, offers us a used car vehicle index, aggregating used car marketplace sales to provide pricing guidance for consumers and dealers. TrueCar said that ClearBook will provide price guidance based on used car years, make, model, mileage, and conditions. The new site is similar to TrueCar, in that it is using real pricing information from sales reported via TrueCar's relationships with affiliate and membership car sales programs from American Express, AAA, USAA, and others. TrueCar provides similar information for new cars.