TOP NEWS Ties With Lilly Pulitzer

Hollywood-based Cocodot, the online invitation and greetings site headed by former MySpace exec Shawn Gold, said today that it has unveiled a new invitation and greeting collection along with women's fashion retailer Lilly Pulitzer. According to the firms, they will debut a new set of invitations and cards that incorporate Lilly Pulitzer's prints and color palette. Financial arrangements between the firms was not detailed. The two said the greeting cards and invitations will include themes for backyard BBQs, pool parties, clam bakes, birthdays, anniversaries, engagements, and weddings. Cocodot is backed by Anthem Ventures, Mailroom Fund, and Rincon Venture Partners. The firm claims celebrities Gwyneth Paltrow, Brooke Shields, David Arquette, Giada De Laurentiis, David Stark, Courteney Cox and Colin Cowie are all active users of the site.