Cognition In Licensing Deal With Microsoft

Los Angles-based Cognition Technologies, the developer of semantic, natural language processing technology focused on the Internet search area, is reporting a win with Microsoft's Bing search engine today. The firm--which is headed by Scott Jarus--said it has licensed some of its proprietary semantic technologies to Microsoft Corp. Financial details of the deal were not disclosed. Cognition said the non-exclusive license will allow Microsoft to embed elements of the firm's semantic technology within Bing and other applications at Microsoft. Cognition is venture backed by Draper Associates, Tim Draper, Fingerhut Ventures, Frontera Group, and the Tech Coast Angels. Jarus is the former CEO of j2 Global Communications.