Common Looks To Curate Socially Progressive Goods

Wish all the purchases you made could make a difference? Los Angeles-based Common said today that it has launched a new, online, curated marketplace aimed at showcasing products that help the "common good" and help improve the "good of the planet". The startup, led by Dan Burrier, said it is creating a collaborative, online community specifically aimed at showcasing planet-conscious products. The site lists everything from recycled toilet paper to chocolate, clothing to toothbrushes. The company said its founders are Alex Bogusky, Ana Bogusky, Rob Schuham and John Bielenberg.