comScore, SEMDirector In Marketing Deal

San Diego-based SEMDirector and Internet traffic measurement firm comScore said today that the two are in a joint marketing initiative, where SEMDirector will tap comScore for search data. SEMDirector will use comScore's data stream to enhance its search advertising products. According to the firms, comScore and SEMDirector will be able to co-sell their solutions, in addition to SEMDirector using comScore's data stream to improve its paid search management services for its customers. SEMDirector provides automated softare for allocating and managing search marketing, pay-per-click advertising, and optimization of web pages for organic search.