Connect3 Acquisition Completes

Cerritos-based Connect3, a developer of advertising, merchandising, and promotions software, is now officially part of DemandTec, a Bay area firm that develops promotional planning software. Financial terms of the deal were not disclosed. DemandTec originally announced the acquisition in January. Publicly held DemandTec said Connect3's product suite is being incorporated into its End-to-End Promotion Management suite. Connect3's software is used by companies such as Best Buy, The Home Depot, ShopKo, Academy Sports + Outdoors, ACE Hardware for managing their merchandising, advertising, and promotional efforts.