Conversant Acquired By Alliance Data In $2.3B Deal

Westlake Village-based online advertising firm Conversant--until recently, ValueClick--has been acquired by Alliance Data in a $2.3 billion deal, the companies said late Thursday. According to Alliance Data, it will purchase Conversant in a combination of cash and stock worth $35 per share of Conversant. The deal is split between 48 percent cash and 52 percent in ADS shares. Conversant is projecting revenues of $670M in 2015.