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Conversant Hires Former Bing Shopping Executive

Westlake Village-based Conversant, the online advertising and marketing technology company which was until recently known as ValueClick, has hired on the former head of Bing Shopping as a VP. Conversant said this week it has named Raju Malhotra as Senior Vice President of Products, to drive its product strategy. Malhotra was previously at Centro, and also served at Microsoft leading product strategy and the launch of Bing Shopping. He also has served at McKinsey as a management consultant. Conversant said that Malhotra will be based in Chicago.