Friday, August 15, 2014
Conversion Logic Applies Data Science To Video Ad Attribution
A new, Santa Monica company, Conversion Logic launched yesterday, in an attempt to help companies better understand how their video advertising is doing--using data science. The new startup, which was founded by Trevor Testwuide and Alison Lohse, says it is looking to make it easier for brands, ad agencies, media buyers, and digital marketers to gain insights into video, to better understand what video ads are providing conversions. Testwuide and Lohse were both formerly at Visual IQ, and Lohse also had been at Razorfish. The company's board of directors includes Brian Baumgart (founder of Gradient X), Clark Landry (founder of SHIFT), Kim Reed Perell (CEO of Adconion Direct), and Evan Rifkin (founder of Burstly).