Conversion Logic Gets $9M For Marketing Analytics Tools

Los Angeles-based Conversion Logic, a developer of marketing analytics software, announced this morning that it has raised $9M in a Series A funding. The funding was led by Pelion Venture Partners, and also included Rincon Venture Partners, Crosscut Ventures, Lerer Hippeau Ventures, Founder Collective, Revel Partners and TenOneTen. Conversion Logic, which is led by CEO Brian Baumgart, said it has now raised $14.1M in total funding. The company said it will use the new funding for sales and marketing, data science and engineering efforts. Conversion Logic develops enterprise, cloud-based software used by companies for cross-channel marketing attribution for brands. More information »