Covario Acquired By Dentsu Aegis Network

San Diego-based Covario, the search and content marketing agency, is being acquired by Dentsu Aegis Network, the companies said late Wednesday. Financial terms of the buy were not disclosed. According to the two, Covario has over 140 professionals offering up paid and organic search, social media, and content marketing services to brands and direct marketing clients. As part of the deal, Covario's SEO software arm--Rio SEO--will become an independent company. UK-based Dentsu Aegis Network said that the acquisition will help build out its organization on the West Coast. Covario becomes part of Dentsu's iProspect digital performance agency.