Covario Launches Services Arm

San Diego-based Covario, a provider of search engine marketing and SEO automation software, said Tuesday that the firm has launched a new services arm, focused on agency services. The firm said that it has created its own, SEO delivery team to compliment the firm's technology offerings. Covario's software automates much of the SEO work that traditional agencies have provided. The company said that its new services delivery team is headed by Mike Gullaksen, who the firm said has led projects at advertisers that include Coca Cola, Bank of America, and others.