San Diego-based Covario, a developer of search engine marketing and search engine optimization software, said today that it has launched a new product focused on creating mobile web sites. According to the firm, its new product--Mobile COntent Optimizer--helps advertisers create mobile-friendly web sites. The firm said the software can take an advertiser's existing website content, and place it into a template for all major mobile devices, including the BlackBerry and Apple iPhone. Pricing on the new offering was not disclosed.