CPC Marketing Firm Bardon Advisors Acquired

Los Angeles-based Bardon Advisors, a cost-per-click (CPC) search and affiliate marketing firm, has been acquired by New York-based MediaTrust. Financial terms of the acquisition were not disclosed. According to MediaTrust, Bardon Advisors owns more than 1200 web properties, which get a total of 20 million monthly unique visits, and 5 million paid searches per month. Bardon Advisors was founded by Keith Cohn, who was previously President and CEO of Vendare Media, which was backed by Idealab and other venture firms. The firm said that Cohn will join the firm as part of the buy, and that it will merge Bardon Advisors' offices in Los Angeles and New York with its own, maintaining a presence in both those locations.