Tuesday, November 27, 2007
Cyber Monday Totals Hit $733M
Internet measurement firm comScore reported Tuesday afternoon that Cyber Monday sales totals hit $733M, a record spending amount for online retailers on what is one of the busiest days of the year for online shopping. comScore said that the amount was a 21 percent increase in spending over last year, and brings the total spent online to more than $10.7 billion for the November - December 2007 holiday season, to date. comScore reported that the number of online buyers was up by 38 percent compared to last year; however, average dollars per buyer was down by 12 percent. "Cyber Monday" is the first day back from the Thanksgiving, when traditionally workers have used high speed connections at work to shop. comScore reported that 60 percent of the dollars spent online on Monday indeed came from work computers, with the balance from home and university computers.