D&B Credibility Acquired By Dun & Bradstreet For Up To $350M

Los Angeles-based Dun & Bradstreet Creditibility Corporation, the provider of business credit services run by Jeff Stibel, has been acquired by Dun & Bradstreet, in a deal worth $320M in cash, plus earnout of up to $30M. As part of the acquisition, Stibel becomes Vice Chairman of Dun & Bradstreet. As part of the deal, Stibel will also run D&B's Hoover's products and heading up the a new division at D&B, Dun & Bradstreet Emerging Businesses. According to Dun & Bradstreet, Dun & Bradstreet Credibility Corporation has more than doubled revenues since 2010, when D&B Credibility acquired the business, with revenues of $135M in 2014. Dun & Bradstreet Credibility was backed by Great Hill Partners, and had originally purchased the business from D&B back in 2010.