DAQRI Finds $15M For Augmented Reality Technology

Los Angeles-based Daqri, a developer of augmented reality technology, announced this morning that it has raised $15M in a private equity funding. The funding came from Tarsadia Investments. DAQRI said that Troy Carter, founder of the Atom Factory, joins the company's board with the funding. DAQRI says its customers include Twentieth Century Fox, Matchbox Twenty and SONY, who hae used the company to bring to life a "4D" experience on their DVD covers, books, and more. DAQRI is headed by Brian Mullins. The company said the funding will go towards its engineering team, sales force, and to develop its platform. More information »