DataPop Launches New Ad Product

Los Angeles-based DataPop, the product advertising technology developer headed by Jason Lehmbeck, has launched a new product aimed at retailers. According to DataPop, its new OmniAds product uses a retailer's merchandise catalog to drive advertising on such sites as Google, Bing, Pinterest, Polyvore, Ebay, and Amazon. DtaPop said that so far, the product is being used by such customers as Pier 1 Imports. The company also counts such clients as Deckers Outdoor, Sport Chalet, OpenSky, and as customers.