Monday, August 9, 2010
Demand Media: $56.3M for Pluck, $5.0M For The Daily Plate
The price of two of Demand Media's acquisitions, Pluck, and The Daily Plate, have both been made public with the firm's IPO filing Friday evening. According to the S-1, Demand paid $56.3M for Pluck, a developer of social media tools, and paid $5.0M for The Daily Plate, a online diet and calorie tracking website. The firm also revealed that it acquired Pagewise, a provider of how-to videos and text articles, for $15.8M, back in June of 2007. Demand Acquired Pluck in March of 2008, and The Daily Plate in January of 2008. Financial terms of those acquisitions had not been announced by the firm previously.