Wednesday, March 23, 2011
Demand Media, Getty Images In Licensing Deal
Santa Monica-based Demand Media, the online content firm headed by Richard Rosenblatt and which runs such sites as LIVESTRONG.com and eHow, said today along with image licensing firm Getty Images, that the two are in a joint licensing deal. The two companies said that the agreement gives Demand media the ability to pull from Getty images' library of premium, rights-managed images, video, and audio for use on such sites as TypeF, LIVESTRONG.com, and eHow. Financial details of the licensing deal were not disclosed. The two said that Getty Images will also become the exclusive distributor of Demand Media's stock video. Getty Images is a major provider of professionally produced photography, illustrations, and video.