Demand Media Buys

Santa Monica-based Demand Media, the well funded Internet content startup headed by Richard Rosenblatt, the former chairman of MySpace, has acquired the domain name Financial terms of the deal were not disclosed. Demand Media acquired the domain name from Phoenix-based inter123, a firm owned by Jeffrey Peterson, former founder of In a quote released by Inter123, Demand Media's Rosenblatt said the domain name would go to expand its corporate branding efforts.