Wednesday, November 9, 2016
Demand Media Emerges As Leaf Group
Santa Monica-based Demand Media--in what looks to be a tumultuous day to for the stock market--said this morning that it will begin trading its common stock today on the New York Stock Exchange under the new ticker symbol, LFGR. The company is changing its name to Leaf Group Ltd. The company, led by Sean Moriarty, said the change is a "fresh new name for a fresh new business", reflecting the company's shift from what had been known as a "content farm" to a marketplace operator and more focused entertainment brand. The company, under Moriarty's lead, has shifted its focus to its marketplaces, Society6, Saatchi Art and The Other Art Fair, over the last few years.