Tuesday, May 18, 2010
Demand Media Gets New Competitor, Yahoo, After Associated Content Buy
Los Angeles-based Demand Media, the user-generated content venture of Richard Rosenblatt, has new competition this afternoon, from Yahoo, after Yahoo announced it would acquire content publishing firm Associated Content. Financial terms of the acquisition of Associated Content were not disclosed. Associated Content, much like Demand Media, pays users to "crowdsource" articles about various topics which might be of interest to Internet users and web searching. Both firms develop "evergreen" articles about popular topics, which they then sell advertising against. Reports from AdAge place the acquisition of Associated Content at over $100M.