Demand Media In Ad Partnership With Healthline

Santa Monica-based Demand Media said this morning that it has linked up with Healthline, a provider of health information and technology, in a digital advertising partnership. According to the two, Healthline will create digital advertising solutions and represent categories on LIVESTRONG.COM, Demand Media's health and fitness site. Financial details of the deal were not disclosed. The companies said that Healthline will create premium sponsorship packages, custom content and native advertising, and traditional display ads for OTC, medical, and pharmaceutical advertisers on LIVESTRONG.