Friday, May 13, 2011
Demand Media Inks Major Deal With L'Oreal
Santa Monica-based Demand Media is in a major partnership with L'Oreal USA, the two said this morning. According to the two companies, the two will develop custom content and media to help connect L'Oreal brands with women seeking personalized beauty solutions, via both typeF.com and eHow. Financial details of the partnership were not disclosed. In addition to content on the two properties, they companies said they will also be creating a YouTube channel especially for L'Oreal USA by Demand Media. typeF is the joint venture that Demand Media has with Tyra Banks. The L'Oreal content will be features in eHow's Style channel.