Demand Media Launches New Social Ad Units

Looking to enhance the advertising units on its network of sites, Santa Monica-based Demand Media said today that it has launched a new set of "social feed ads" to its advertisers. Demand Media said its new Social Feed ad management tools allow its advertisers to deliver customized, social media content via live rich media ads. Demand Media said the new tools integrate custom, real-time social feeds into rich media ads featuring video, audio, Flash, and HTML5. The firm said the ads can include live content from Twitter, or content directly updated by advertisers. The new ads are supported on eHOW, LIVESTRONG.COM, Cracked, TypeF, and Demand Media's other owned and operated properties.