Demand Media Names Dossett Chief Revenue Officer

Santa Monica-based Demand Media saw a big switchup in its executive staff Thursday, as the company said that Joanne Bradford, the firm's Chief Revenue & Marketing Officer, has stepped down to pursue another opportunity. Bradford has been replaced by Jeff Dossett, who was previously EVP Revenue. Dossett also has experience at Yahoo! and Microsoft. The company said Bradford is stepping down to pursue an opportunity with one of its largest publishing partners. The name of that partner was not announced.