Demand Media Opens TypeF

Santa Monica-based Demand Media has opened up access to its new fashion and beauty website,, which it has partnered with Tyra Banks to develop, the firm said today. According to Demand Media, the new site will "empower women of all shapes, sizes and styles" to discover their unique look. Demand Media and Bankable, Tyra Banks' development firm, announced the deal to create TypeF in February. Demand Media had said it would be opening the site today earlier.