Demand Media Powers New YouTube Original Channels

Santa MOnica-based Demand Media is one of the new partners for YouTube, in the big original content programming push by Google's video site, the firm said today. YouTube, in a bid to bolster the content on the site, is launching a new original channels initiatives with plans to launch over 100 new channels in the next year. Demand Media, which is headed by Richard Rosenblatt, said it is partnering with YouTube on multiple channels, including eHow Home, eHow Pets& Animals, and LIVESTRONG, all of which will feature daily original programming from both traditional media talent as well as others. Financial details of the deal with YouTube have not been announced.