Tuesday, March 1, 2011
Demand Media, Rachel Ray Partner
Los Angeles-based Demand Media, the online publishing firm headed by Richard Rosenblatt, along with food and cooking celebrity Rachel Ray, said this morning that they are in a multi-year, exclusive partnership to develop co-branded content in the food category. According to the two, Rachael Ray will provide the "lead creative force" behind an eHow food channel, and identify and develop up-and-coming culinary talent to be featured on Demand Media web properties. Financial details of the deal were not disclosed. The two said that the efforts will produce original programming, to be produced by Demand Media and distributed through eHow and other sites. Rachel Ray is known for her shows on the Food Network and CBS Television.