Monday, September 27, 2010
Demand Media Targets Food Advertisers
Santa Monica-based Demand Media, the online content publishing empire of Richard Rosenblatt, announced this morning that it has launched a new, specialized offering for food advertisers. The firm said it has combined part of Demand Media's network, eHow.com, and LIVESTRONG.com to reach consumers making food-related choices. Demand said it has created a special offering--which includes both premium video, contextual integration, and display advertising units--to help reach consumers on its site. Demand said it has over six million monthly visitors on LIVESTRONG.COM, including three million members using its MyPlate application to track their food intake, plus nearly five million monthly visitors on eHow browsing for food-related information. Other details on the new offering were not released.