Demand Media Updates Pluck Reviews

Santa Monica-based Demand Media said today that it has enhanced the firm's Pluck Reviews product, which power online ratings and reviews for brand websites. Demand Media said that it has added a new set of capabilities called "Trust Filters", which sorts reviews from Facebook friends and community friends on top of other reviews. Demand said the new feature also pulls information noted reviewers and "product experts" above the "clutter" of generic online reviews. Demand Media said the new feature will allow brand marketers and e-commerce retailers to "shine a spotlight" on product experts and to identify and promote their most vocal and influential customers.