Wednesday, October 19, 2005
DIRECTV Sponsors NASCAR
El Segundo-based DIRECTV said this morning that it has signed on as a sponsor of the popular NASCAR stock car auto racing organization. DIRECTV will promote its digital television service through the use of the NASCAR brand in its marketing and advertising promotions. DIRECT said that the campaigns will focus on the company's new DIRECTV Plus DVR (digital video recorder). Financial terms were not disclosed.