DivX Tabs Rodli as Sales, Marketing EVP

San Diego-based digital media firm DivX Inc. reported Thursday that it has hired Eric Rodli as executive vice president of sales and marketing. DivX said Rodli will report directly to Kevin Hall, the company’s chief executive officer. Prior to joining DivX, the company noted, Rodli was senior vice president and general manager for Macrovision’s entertainment business. From 2001-07, Rodli served as president of Eastman Kodak’s Entertainment Imaging division. He has also held various senior management positions with Bexel Corp., PricewaterhouseCoopers Management Consulting Group, Iwerks Entertainment and the Boston Consulting Group.