DivX Wins Chinese TV Firm

San Diego-based DivX reports today that it has signed Chinese television manufacturer Hisense Electric Co. Ltd. as its latest firm to adopt its DivX Plus video encoding technology. DivX said HiSense will use the video encoding format support in its new line of digital TVs, to play back video from the TV's USB slot. Financial impact of the licensing deal was not disclosed. DivX Plus is a format for creation and playback of H.264 video.