Monday, February 8, 2016
Dollar Shave Club Makes Super Bowl Debut
Los Angeles-based Dollar Shave Club made its Super Bowl advertising debut on Sunday afternoon, during the Super Bowl 50 broadcast, went head to head against Schick in running advertising on the big game. Dollar Shave Club appears to have been Southern California's only startup debuting as a national Super Bowl advertiser. Advertisers during the football game spent between $4.6M and $5.0M for their spots this year. Regionally, Southern California's Honda dealers offered up an UberX ride, for free for two hours after the game, in an attempt to curb drunk driving, and ads from Santa Monica-based The Honest Co. were seen locally, although apparently not as part of the official Super Bowl advertising lineup.